Research
Color… the emotion to appreciate the beauty of our world. It is the one giving our vision meaning, and is the one that helps us understand reality. Color is a constant communication. It’s the words hidden from our eyes, but imprinted on our soul. It gives beauty and form, evokes meaning, motivates and stirs, gives joy and touches our hearts.
It’s difficult for someone to describe all the aspects of color. As it is difficult for someone to describe all the incentives he had to research color.
At keboto we research many of these aspects of color. Our purpose is to understand the nature of color not only in physical but also in emotional level. We are aiming to discover all the underlying mechanisms with which color affects us. And we want to establish it’s value in human communication, in psychology – but also in the development of someone’s personality.
Below are some of the fields we are enacting research studies:
- Color and psychology
- Color in decoration
- Color and design
- Color and marketing techniques
- Color and communication
- Mathematical analysis of color
- Color management technology
- Chemistry of colors
- Printing technology and color reproduction
- Human skintone analysis
- Color in art
- Color and optics
Our research around color and it’s applications, is one with great interest. Every research field has it’s unique traits and demands, as well as a unique way to approach the resulting data.
At keboto we try through our researching efforts to pass you on the knowledge we acquire, in the most understandable and practical way.