There is a specific tactic that can lead a business to cope with difficult times. This is the aggressive policy. What most do, but only a few, with very good results. When most businesses hold a defensive stance, then those who act aggressively win against them. They gain more market share, earn more customers, and better achieve their goals. For the remainder, there is a gradual fall to the point of cessation. In every crisis period or generally in any period of economic distress, those who chose the aggressive policy not only resisted the blows of the crisis but managed to grow as their financial figures indicate.