It seems the relevancy and purpose of virtually every major industry is being called into question these days as technology revolutionises the way we work, play and interact with one another. In most communities, there has been at least one print shop that handled the day to day tasks for dozens of entities seeking to gain exposure, disseminate information or otherwise project a certain aura about their brand. These days, however, digital communication is quickly turning this aspect of our lives into an obsolete concept – or is it? Many print-based businesses are finding ways to not only survive, but also thrive given the new variables of this segment of the economy.
Eliminating Brick and Mortar
While print shops with vast, established bases of clients can still remain viable in the 21st century, it is becoming nearly impossible to break into the field of business printing as a new entity. Trust and word of mouth are the two biggest variables keeping the existing markets afloat, with many outside of this realm of influence finding web-based solutions that meet their needs. Obviously, a newly-established printing business in the physical world is not going to have either of these elements working in their favour, and with a finite number of potential clients in their territory, it simply is not a smart route for most at this point.
While brick and mortar businesses are traditionally limited to a particular geographic area, web-based printing businesses can attract clients from virtually any country in the world, while offering a level of service that is comparable to that of traditional print shops. For the cost of obtaining and setting up a physical location, a smart start-up business can develop a significant web presence and social media outreach, as well as maintain a formidable marketing campaign. Make no mistake: the demand for printed materials is still high, but the source from which people are demanding this service has shifted predominantly to the web and away from traditional business models.
Savings for Businesses and Customers Alike
There is much to gain for both parties when adopting a web-based business printing model. Businesses can expect lower overheads in the form of a reduced number of employees, fewer requests for hard-copy proofs and a reduction in waste. Customers can usually expect faster turnaround times for select projects, on-demand digital proofs and a clear up-front pricing scheme that makes it easy for them to determine whether you shall receive their business. Some companies even offer same or next-day delivery, depending on the amount ordered and the complexity of the project – all because reductions in the cost of operation now make such things possible.
Businesses that continue to operate in a traditional setting have much to gain from expanding their operations to the web. Even those who do not wish to abandon the brick and mortar establishment just yet can still take advantage of a strong marketing campaign to boost sales via the web. In the world of printing, exposure is a huge reason why customers seek printing solutions and is also vital to the existence of the business itself. By dabbling one’s toes in both worlds, a more sustainable business model for the future can be achieved.
This post was contributed by Dennis Atkinson from Inspired Design & Print, a leading business card printing company. When not involved in printing (or in writing about printing), Dennis likes to spend his time watching cricket and football.
